Minimalist With A Twist
Designed in the UK, OMO is an upcoming ethical clothing brand that is committed to creating a positive impact on people and the environment.
To celebrate our recent launch of the Young Designers Collection, we brought OMO to the streets of London, hosting a pop-up shop on Oxford Street. We had a great time and thank you all for coming!
Explore OMO's commitment to sustainability below.
Our high quality clothing is made with 100% organic ring-spun cotton, designed for longevity with the environment in mind. We strive to make the fashion industry more sustainable by implementing ethical practise in all aspects of OMO.
The cotton used in our garments are not grown from genetically modified seeds, nor is it grown with pesticides or fertilisers which pollute the environment. The cotton is alternated with food crops, giving farmers more diverse income while improving food security within the local community.
Our manufacturers are certified by various independent bodies and standards including meeting the Global Organic Textile Standard (GOTS). These certifications demonstrate how we can show greater respect for the planet and contribute towards healthy environmental practices.
Even our neck labels are made from woven recycled polyester labels that are environmentally friendly and meet Global Recycled Standard (GRS).
OMO X SeaTrees
We have partnered with SeaTrees, pledging to plant a mangrove tree for every OMO product sold. One mangrove tree stores approximately 1 ton of CO2, creates critical habitat for marine life, and provides sustainable employment for local communities.
The SeaTrees project is restoring and protecting 26 hectares of degraded mangrove forest in the West Papua region of Indonesia.
Why mangrove trees?
Together with SeaTrees, we restore, plant and protect coastal ecosystems. This stores CO2 in the most efficient & effective way, while also providing local ecosystem and economic benefits. Mangrove forests are up to 5x more effective at storing carbon compared to tropical forests and 1000x more cost-efficient at protecting coastlines than seawalls.
SeaTrees is an ocean focused platform allowing brands and individuals to take action on climate change by planting and protecting SeaTrees in coastal ecosystems. The process also improves water quality, biodiversity of plants and animals, as well as offering protection from rising sea levels, storm surges and creates economic opportunities for local communities. In turn, this project directly enables the 17 UN Sustainable Development Goals (SDGs), designed to transform our world for good by 2030.
As part of OMO's vision, we hope to help companies access sustainable clothing as they become more conscious of their impact on the planet. Since our launch in 2021, we have connected with some amazing brands, including Global, Broadhalfpenny Down and Unilever.
We have created unique designs and custom clothes for companies, all the while maintaining our sustainable standards and continuing to plant a tree for every item produced and purchased. We are able to provide this service upon request via our contact page.
Pop Up Shop
To kick off summer 2022, we hosted a pop-up shop on Oxford Street in London to celebrate the launch of the Young Designers Collection, raising money for Global's Make Some Noise through the sale of our sustainable t-shirts. Thank you so much to everyone who came through and showed their support.